What is 1% For The Planet
1% for the Planet was started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies. As lovers of the outdoors, they knew they had a responsibility to protect our planet, as do we all, and decided to give 1% of their sales back to the environment. Since then, 1% for the Planet has helped direct hundreds of millions of dollars to environmental nonprofits around the world.
Today, 1% for the Planet is a global movement that inspires businesses and individuals to support environmental solutions. There are more than 4,000 members each contributing 1% of their annual revenue to nonprofits doing important work to protect our planet.