Embracing Body Positivity: Celebrating Confidence and Diversity on Women’s Day

Embracing Body Positivity: Celebrating Confidence and Diversity on Women’s Day

This International Women’s Day, we are adopting a fresh perspective on body positivity – one that acknowledges the inherent beauty of our bodies. Body positivity transcends mere attitude; it embodies self-respect and appreciation for the diverse forms of the human body. In our worldview, each body is singularly unique and merits celebration.


As a clothing brand, we are dedicated to championing the concept of body positivity, communicating the following principles to the world through our products and campaigns:



Beauty in Every Body: We reject the notion that a woman's worth is tied to conforming to a narrow standard of appearance. We firmly believe that every body possesses beauty, regardless of its shape, size, or outward appearance. Across our brands, we embrace and exalt all body types, encouraging women to embrace their individuality openly.


Prioritizing Health and Confidence: We advocate for the pursuit of health and confidence over the pursuit of an elusive notion of perfection. Rather than being beholden to external standards of beauty, we urge women to nurture their bodies through healthy practices.


Advancing Diversity and Inclusion: We are steadfast in our commitment to embodying the principles of diversity and inclusion in our product design and marketing endeavors. Our aim is to ensure that women of all ages, races, cultures, and gender identities see themselves represented in our brands. Additionally, this standard is also implemented within our company, showcasing our diversity and inclusivity in both our workforce, with 75% female employees, including a female chairperson, and in our recruitment and training processes.


This International Women’s Day, let us celebrate confidence, diversity, and inclusion. Together, let us strive to foster a more equitable, inclusive world where every woman can boldly showcase her uniqueness, for everybody deserves respect and admiration.